TFS-18302; No of Pages 13
Technological Forecasting & Social Change xxx (2015) xxx–xxx
Contents lists available at ScienceDirect
Technological Forecasting & Social Change
Microfoundations of innovative capabilities: The leverage of collaborative technologies
on organizational learning and knowledge management in a multinational corporation
Dirk Schneckenberg, Yann Truong ⁎, Hamid Mazloomi
ESC Rennes School of Business, 2 rue d'Arbrissel — CS 76522, 35000 Rennes Cedex, France
a r t i c l e
i n f o
Article history:
Received 17 November 2014
Received in revised form 6 August 2015
Accepted 11 August 2015
Available online xxxx
Keywords:
Dynamic capabilities
Microfoundations
Collaborative technologies
Organizational learning
Knowledge management
Multinational firm
a b s t r a c t
Microfoundations of dynamic capabilities have become a central concept for strategy and innovation research.
Yet, despite recent developments in information technologies which facilitate data flow and information management in firms, little is known about how organizational learning and knowledge management nurture
microfoundations of innovative capabilities. Our case research addresses this gap by examining how the use of
collaborative technologies in a globally leading industrial corporation leverages intra-firm processes of learning
and knowledge sharing, fostering innovative capabilities. We combine top-down theorizing and evidence-based
exploration to systematically trace microfoundations that undergird a firm's innovative capabilities. Drawing on
multiple data sources, we categorize these microfoundations as organizational and managerial structures, systems, processes, and procedures. Our findings show that innovative capabilities result from specific interactions
and interdependencies between microfoundations residing in the four categories. The complex and dynamic interplay of corporate knowledge sharing and organizational learning processes nurtures microfoundational
sources of innovative capabilities and enables the firm to sustain a competitive advantage in rapidly changing
environments. Our findings have important implications for the role of organizational learning and knowledge
management in the dynamic capabilities framework.
© 2015 Elsevier Inc. All rights reserved.
1. Introduction
The nature of competition has changed rapidly during the last two
decades as several driving forces transform the business world.
These forces comprise the rise of the knowledge economy with its
accentuation of scientifically grounded, high-level knowledge as a primary source for value creation (Kahin & Foray, 2006; Liu et al., 2007);
the impact of globalization on diversification strategies of multinational
corporations (Bartlett and Ghoshal, 1999; Dean and Kretschmer, 2007;
Dunning, 2002; Grant, 1996b); the increasing speed of corporate
innovation and accelerating product life-cycles (Ali et al., 2003;
Huebner, 2005; Ittner and Larcker, 1997; Millson et al., 1992; Truong,
2013); and discontinuous customer preferences that drive technological
transitions in industries (Akgün et al., 2005; Fredericks, 2005; Tripsas,
2008).
The combined impact of these driving forces is redefining innovation
theory and practice. Innovation relies on the creation and combination
of knowledge (Nonaka and Takeuchi, 1995). At the same time, the
sources for corporate innovation have become more dependent on
high-level scientific and technological knowledge, and these sources
are geographically dispersed in globalized markets (Teece, 2000).
⁎ Corresponding author.
E-mail addresses: dirk.schneckenberg@esc-rennes.fr (D. Schneckenberg),
yann.truong@esc-rennes.fr (Y. Truong), hamid.mazloomi@esc-rennes.fr (H. Mazloomi).
Knowledge as a competitive asset is therefore particularly critical to sustaining firms' innovative performance (Grant, 1996a), as successful
knowledge management and organizational learning practices result
in more efficient corporate innovation performance and eventually leverage the success rate of new product and service offerings in markets.
Intra-firm knowledge transfer is essential for effective knowledge
management, as it brings knowledge acquired by individuals, teams or
business units to the level of the entire organization (Maurer et al.,
2011; Tsai, 2001). Efficient knowledge sharing eventually reinforces
the firm's absorptive capacity and drives organizational learning processes which allow the firm to adapt to changing competitive environments. As a consequence, firms should facilitate knowledge sharing
among employees to improve their knowledge base. But transforming
the top-management strategic vision of a knowledge-sharing culture
to organization-wide reality in a large transnational firm is a challenging
endeavor. Furthermore, the geographical dispersion of knowledge repertoires makes knowledge sharing and exchange within multinational
firms even more difficult. The differentiation between knowledge management, organizational learning, and innovation processes at firm level
is not clear-cut and presents many overlaps and interdependencies
(Hedlund, 2007; Swan et al., 1999).
Even though recent advancements in information technologies and
collaborative platforms have fostered organizational learning and corporate knowledge management practices, more research is needed to
better understand how firm-level capabilities originate in lower-level
http://dx.doi.org/10.1016/j.techfore.2015.08.008
0040-1625/© 2015 Elsevier Inc. All rights reserved.
Please cite this article as: Schneckenberg, D., et al., Microfoundations of innovative capabilities: The leverage of collaborative technologies on
organizational learning and knowledge m..., Technol. Forecast. Soc. Change (2015), http://dx.doi.org/10.1016/j.techfore.2015.08.008
2
D. Schneckenberg et al. / Technological Forecasting & Social Change xxx (2015) xxx–xxx
entities and processes (Argote et al., 2003; Lancioni and Chandran,
2009). This knowledge gap in the literature has led to an increasing interest in the microfoundations of organizational routines and dynamic
capabilities. The microfoundations view aims to understand “… specifically the origins, creation and development, reproduction and management
of collective constructs such as routines and capabilities” (Felin et al., 2012:
1351).
We address this gap and examine in our in-depth case analysis how
collaborative technologies leverage organizational learning and knowledge sharing in the multinational corporation TechCorp1 and contribute
to the microfoundations of its innovative capabilities. The case of
TechCorp is particularly compelling, as the firm needs to continuously
nurture its innovative capabilities to provide competitive products and
services in rapidly changing industry environments. TechCorp has
around 350,000 employees and in 2014 earned more than €70 billion
in revenues from operations in more than 190 regions, making it one
of the largest industrial technology companies in the world. Knowledge
management has been perceived at TechCorp as an integral innovation
component for more than 15 years. Nevertheless, hierarchical structures and silo mentalities in business units and corporate divisions
have constrained the firm's knowledge-sharing efforts. These barriers
generate potential misfits between evolving business environments
and more traditional innovation processes and threaten the firm's innovative capabilities. TechCorp's leadership has recently benchmarked its
innovation processes and identified the weaknesses of its traditional
knowledge-sharing practices. In consequence, TechCorp has decided
to launch a technology-based knowledge management strategy that
spurs organizational and managerial innovations and supports its
corporate vision to become a company providing integrated technology
solutions.
We combine top-down theorizing and evidence-based exploration
in our case analysis. We interviewed managers from different business
units and hierarchical positions and collected additional data to understand how TechCorp has implemented a technology-based strategy to
foster corporate-wide knowledge sharing and learning processes. The
technological solution of SharePlatform, with its community-based
properties, has leveraged comprehensive knowledge management and
organizational learning practices across corporate divisions and units,
which in turn have nurtured TechCorp's innovative capabilities. This
strategy has led to positive results for a number of key indicators of
TechCorp's innovation performance. These indicators are more efficient
identification of new product development opportunities, significant
increase of innovation ideas that are brought to project status, faster
decisions on new technology transfer and adoption, facilitation of
cross-sector and cross-regional R&D processes, and faster time-tomarket from ideas to product launches.
Our research contributes to a better understanding of the dynamic
capabilities field by tracing, in a multinational firm, the microfoundations
of innovative capabilities that originate in organizational learning
processes and corporate knowledge management practices. We classify
these microfoundations into four categories: organizational and
managerial structures, systems, processes and procedures. Our study
specifically advances understanding of lower-level components that
constitute the sources of innovative firm capabilities, and we provide a
fine-grained view of how these microfoundational sources influence
higher-level firm behavior and performance.
The remainder of this paper is structured as follows. We first revisit
the literature to identify elements in knowledge management and
organizational learning that inform the emerging research agenda of
microfoundations of dynamic capabilities. We then present the case
study design and analyze the results along the aforementioned
microfoundational categories. We search for patterns in the empirical
data that fall into the areas of knowledge management and organizational
1
For confidentiality reasons, we disguised the real identify of the firm and its collaborative platform with pseudonyms.
learning, identify interdependencies that exist between them, and
evaluate the extent to which they constitute microfoundations of
TechCorp's innovative capabilities. We then integrate our main insights
into a categorization system that specifies microfoundations originating
in knowledge management and organizational learning activities, and
we investigate interdependencies of these components when they converge into firm-level innovative capabilities. Finally, we specify theoretical
and managerial implications of our study for its application in knowledgebased and high-tech industrial markets.
2. Theoretical framework
Managing knowledge in the organization is a main requirement for
firms' innovative performance and resulting competitive advantage
(Grant, 1996a; Teece, 2000). According to the knowledge-based view
(Grant, 1996b, 1997), the main purpose of a firm is to coordinate and
combine knowledge, and its capacity to perform these mechanisms
determines organizational boundaries. Information technologies have
evolved rapidly during the last decade and their collaborative properties
have leveraged data exchange and knowledge sharing within and between organizations to unprecedented levels. The ways in which firms
develop knowledge-management capabilities that they subsequently
enact to use their knowledge assets represent a multifaceted research
topic. Management scholars and practitioners state that the interdependency between knowledge management, organizational learning, and
innovative firm performance remains a challenging issue that requires
additional attention (Argote et al., 2003; Lancioni and Chandran, 2009).
While previous inquiries have touched upon some salient connections between knowledge sharing, organizational learning, and dynamic
capabilities, to date no empirical study has identified and delineated
how microfoundational sources undergird firms' innovative capabilities.
Hence, we aim to understand how organizational learning activities and
knowledge management projects interact and nurture microfoundations
of innovation capabilities of a multinational firm. Consistent with this investigative purpose, we mobilize literature on organizational learning,
knowledge management, and microfoundations of dynamic capabilities
as baseline fields informing this research topic. These three theoretical
stances, which have developed as independent but interconnected research streams, include the majority of findings about knowledgebased advantages of the firm (Vera et al., 2011). In our background section, to develop a coherent theoretical framework for microfoundations
of innovative capabilities, we refer to all three theoretical stances, enabling us to analyze and interpret the data collected in our case research.
2.1. The process dimension of knowledge creation
Research on organizational learning considers that the cognitive and
behavioral bases for knowledge creation, retention, and transfer change
continuously (Argote, 2012; Crossan et al., 1999; Fiol and Lyles, 1985).
According to the organizational learning view, knowledge resulting
from individual learning is embedded and stored in several repositories.
As individuals represent the primary knowledge repository in organizations, the main challenge is to leverage their knowledge to the organizational level (e.g., Argote and Ingram, 2000; Crossan et al., 1999).
Learning leads to changes and modifications in knowledge. This new
knowledge is subsequently embedded into the organizational culture
of firms (Starbuck, 1992) and social networks (Dean and Kretschmer,
2007), and it is stored in organizational processes and technologies
(Argote and Ingram, 2000). Competitive advantage of firms thus relies
essentially on the effective and efficient transfer of knowledge from
one repository to another. This line of argument results in the central
tenet of organizational learning scholars: knowledge transfer processes
within organizations – and specifically within large firms – improve
firms' innovative performance (Tsai and Ghoshal, 1998) and diminish
the risk of competence substitution (McEvily et al., 2000).
Please cite this article as: Schneckenberg, D., et al., Microfoundations of innovative capabilities: The leverage of collaborative technologies on
organizational learning and knowledge m..., Technol. Forecast. Soc. Change (2015), http://dx.doi.org/10.1016/j.techfore.2015.08.008
D. Schneckenberg et al. / Technological Forecasting & Social Change xxx (2015) xxx–xxx
Studies on organizational learning and knowledge transfer have
nonetheless identified constraints threatening the strategic advantage
which firms gain from knowledge. For instance, stickiness of knowledge
in one organizational unit makes its transfer to other units costly and
difficult (Szulanski, 1996). Furthermore, embeddedness of knowledge
in organizational relationships can impede the effective transfer of
content knowledge or constrain its replication in different contexts
(Nahapiet and Ghoshal, 1998). Simonin (1999) demonstrates that complex and tacit knowledge creates states of causal ambiguity, which then
limit firms' intentions to learn about and replicate successful strategic
actions. Schein (1993) has shown that the effectiveness of knowledge
transfer within and between organizations is reduced by lack of prior
learning in receiver units, as well as by lack of motivation to transfer
knowledge on the part of the source or to receive knowledge on the
part of the receiver.
Recent organizational learning studies have paid more attention to
knowledge retention and show that organizations risk forgetting knowledge (Devadas Rao and Argote, 2006; Holan and Phillips, 2004), leading
to further research as to how transaction processes can upgrade and
renew individual and team memory (e.g., Brandon and Hollingshead,
2004; Lewis and Herndon, 2011; Peltokorpi, 2008). Whereas research
on organizational learning inquires how knowledge evolution proceeds
over time, it has limited explanatory power to unravel conditions and
contexts for efficient knowledge creation, sharing, and application. For
the discussion of the main tenets underlying our theoretical framework,
we therefore complement the organizational learning literature with insights from knowledge management — the second important research
stream dealing with knowledge-based advantages of firms.
2.2. The content dimension of knowledge application
While knowledge management research is closely connected to the
research stream examining the evolution and application of information
technologies, its principal interest is to uncover and understand mechanisms for storing, retrieving, diffusing, and exchanging knowledge
assets in organizations. Knowledge management research perceives
knowledge primarily as a corporate resource and inquires into
conditions and contexts for its efficient application. In comparison to
organizational learning research, which investigates how knowledge
changes and evolves in organizations, knowledge management
research considers knowledge to be a firm asset originating in previous
corporate projects and decisions. This knowledge should be stored and
used at the right time and place (Vera et al., 2011). In addition to being
easy to retrieve, knowledge assets need to be able to be coordinated and
combined when they are applied in corporate projects and processes
(Grant, 1996a). Consequently, knowledge management research
has developed in a technology-oriented way and considers how to use
different types of technological systems for storing, exchanging, and retrieving information and knowledge that originates from past activities
of the organization.
In line with prior research (Hansen et al., 1999; Hayes, 2011), we
distinguish integrative technologies and interactive technologies as
two categories of knowledge management systems. Integrative
solutions constitute structured and unified databases for storing information and facilitating its retrieval. The main strength of integrative platforms is their capacity to support corporate knowledge management
strategies by making best practices and lessons learned visible throughout the organization. These knowledge assets are instantly available for
further application in any unit or division of organizations. In contrast, interactive applications enable users to interact and network in knowledge
management platforms regardless of their geographical location. By
providing technological platforms for knowledge exchange and collaboration, interactive solutions mobilize organizational knowledge for corporate knowledge management strategies and increase the efficiency
of its application in project teams and units.
3
The puzzle of how firms acquire and retain knowledge-based advantages has led to an important evolution in knowledge management research. In contrast to the process-based approach used to inquire how
firms create, retain, and transfer knowledge, the content-oriented approach to knowledge management seeks to understand in which ways
organizations manage, store, protect, and retrieve existing knowledge.
Recent developments in the knowledge management field reveal the
social embeddedness of knowledge and focus on the concept of communities of practice. Communities of practice are self-organizing groups
of collaborators within and across organizational boundaries that form
on the basis of their common interest in solving particular problems in
their fields of expertise (Brown and Duguid, 1991; Dermott, 1999;
Wenger and Snyder, 2000). Related knowledge management studies
show that the evolution of information technology solutions can
transform communities of practice into networks of practice in which
individuals interact with others in the network who share similar
interests despite geographic dispersion (Brown and Duguid, 2001;
Schneckenberg, 2009).
Knowledge management research has made many practical
contributions to the design and implementation of systems that store
knowledge efficiently for reuse and application in future corporate projects. The organization-wide scope of knowledge management enables
firms to formulate new business practices and managerial initiatives.
However, the knowledge management lens focuses primarily on the
content and nature of knowledge assets and related questions regarding
technical mechanisms of knowledge sharing and integration.
Knowledge management investigates tools for managing knowledge
regardless of firms' strategic and organizational capabilities that have
developed according to the dynamics of their internal cultures and the
needs of their external environments.
This emphasis on aspects of information technology generates only
limited insights into how organizations create, apply, and renew knowledge to develop and sustain knowledge-based competitive advantage.
Consequently, knowledge management research is not well suited to explain why organizations with similar knowledge management platforms
and strategies differ in terms of their knowledge-based outcomes. To address this shortcoming and to pursue the principal objective of our study,
which is to gain a more comprehensive understanding of the origins of
firm-level capabilities and performance, we therefore discuss the
relevant literature covering microfoundations of dynamic capabilities.
2.3. Integrating knowledge creation and application for innovative
capabilities
The dynamic capabilities lens provides our study with an adequate
theoretical framework that combines the tenets we have specified in
the organizational learning and knowledge management streams
(Vera et al., 2011). The integrative framework of dynamic capabilities
aims to explain how firms develop strategic routines and capabilities
that enable them to flexibly respond to industry changes without losing
competitive advantage (Protogerou et al., 2012). Teece et al. (1997)
argue that the value of corporate resources changes over time as firms
adapt to changes in the external environment. In consequence, firms
need to develop and maintain capabilities that allow them to continually create, integrate, and reconfigure existing and new resources. According to this view, organizational learning is one cornerstone for
improving and updating dynamic capabilities of firms. Recent studies
specify knowledge management as another important component for
firms to develop and sustain dynamic capabilities. Hodgkinson and
Healey (2011) see the efficient firm-level use of knowledge management systems as an important condition to help managers recognize
new market opportunities. Villar et al. (2014) identify interdependencies between dynamic capabilities and knowledge management of
firms that improved their export performance in mature industries.
In this view, knowledge acquisition and transfer and profiting from
external knowledge and innovation can be considered as activities
Please cite this article as: Schneckenberg, D., et al., Microfoundations of innovative capabilities: The leverage of collaborative technologies on
organizational learning and knowledge m..., Technol. Forecast. Soc. Change (2015), http://dx.doi.org/10.1016/j.techfore.2015.08.008
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D. Schneckenberg et al. / Technological Forecasting & Social Change xxx (2015) xxx–xxx
supporting managerial decision making to sustain competitive advantage in rapidly changing external markets. For example, Zahra and
George (2002) conceptualize absorptive capacity as a dynamic capability. One element that differentiates absorptive capacity from previous
knowledge management and organizational learning concepts is the
identification and evaluation of the potential value of external knowledge. The recent development of open innovation requires firms to
have a better understanding of absorptive capacity (Lichtenthaler and
Lichtenthaler, 2009). Teece (2007) refers to open innovation as a process that exposes firms not only to external knowledge and innovation
but also to drivers of change. The dynamic capabilities approach thus
integrates the process and content views as key sources for competitive
advantage. The managerial and knowledge-based routines required for
developing absorptive capacity have been discussed as a process
element of this capability. Another example of the process elements of
absorptive capacity is intra-firm knowledge transfer, which relates
subunit-level to firm-level absorptive capacity (Tsai, 2001). While
absorptive capacity is concerned with acquisition, assimilation, and
application of external knowledge, existing organizational knowledge
and its relation to external knowledge are important to the content
element of dynamic capabilities (Cohen et al., 1997).
Closely following the social and behavioral research streams, Teece
(2007) has developed a comprehensive framework for dynamic
capabilities of firms. He theorizes sensing opportunities, seizing opportunities, and reconfiguring and combining competitive assets as three
firm-level capacities that combine to form the dynamic capabilities of
firms and enable them to sustain superior corporate performance in
contexts of rapid innovation. The microfoundations of dynamic capabilities, which undergird the sensing, seizing, and reconfiguring capacities
of firms, reside in organizational and managerial structures, systems,
processes, and procedures. To result in a sustainable competitive advantage, the firm-level microfoundations of dynamic capabilities need to be
difficult to develop and deploy, so that competitors cannot easily
acquire and copy them. For this differentiating aspect of the firm's competitiveness, Teece (2007) specifies the essential role of organizational
learning and knowledge management processes to continuously
nurture and advance the microfoundations of dynamic capabilities at
all corporate levels.
Sensing strategic opportunities involves numerous learning processes for decision makers to be able to discover, analyze, and evaluate new
technological and environmental developments (Helfat and Peteraf,
2014). Seizing strategic opportunities requires important managerial
decisions on resource allocation and business model configurations
that need to be informed by learning and knowledge-sharing efforts
of the involved business units. Once firms decide to seize market
opportunities, dynamic changes in the external environment require
reconfiguring and transforming managerial procedures by which strategic assets have been organized. Knowledge management systems facilitate reconfiguration of firms' capacities by providing decision makers
with coherent information for corporate knowledge assets. Organizational learning processes and knowledge management strategies thus
constitute important input factors for developing and sustaining the
microfoundations of dynamic capabilities, which undergird firms'
sensing, seizing, and reconfiguring capacities.
Summing up, from the main tenets in the literature we assume that
firms using the dynamic capabilities approach have to integrate
organizational learning (as the process dimension of knowledge) and
knowledge management (as the content dimension of knowledge) as
key resources for their innovative capabilities and subsequent creation
of competitive advantage. Previous work on dynamic capabilities has
studied the influence of organizational knowledge as existing resource
to explain competitive advantage in stable or moderately dynamic
markets (Amit and Schoemaker, 1993; Helfat and Lieberman, 2002;
Prahalad and Hamel, 1990). But innovative capabilities of firms in fastmoving markets rely more on creating and sharing higher-level contextual knowledge than on reusing existing knowledge. This focus on
contextual knowledge is essential for innovative performance, as firms
at fast-moving markets require a continuous evolution of dynamic
capabilities (Eisenhardt and Graebner, 2007). Our work follows this
perspective and aims to clarify how a multinational industrial firm relies
on organizational learning processes and corporate knowledge management projects to systematically nurture and deploy the microfoundations
of its innovative capabilities in highly dynamic environments.
3. Methodology
Drawing on the dynamic capabilities framework, we combined topdown theorizing (Lee et al., 1999; Shepherd and Sutcliffe, 2011) and inductive theory building and elaboration (Eisenhardt, 1989; Ridder et al.,
2014) from rich data in our analysis. This combination enabled us to rely
on the dynamic capabilities literature to establish the categorization
scheme, which we then applied to analyze the case evidence for the relevant theoretical concepts. To delineate how organizational learning
and knowledge management nurture microfoundations of innovative
capabilities, our analysis included categories and relationships among
categories of organizational structures, systems, processes, and procedures. We additionally investigated the deployment of collaborative
technologies by which TechCorp leveraged its innovative capabilities.
3.1. Case selection and data sources
We selected TechCorp as the single firm for the case for two reasons.
First, TechCorp is one of the world's largest industrial firms. Outstanding
innovation performance makes TechCorp an exemplar multinational
firm that has been particularly successful for several decades in sustaining its leadership position in dynamic industry environments. While
TechCorp is usually not accessible to external researchers, senior management provided us with this opportunity to carry out our research
on its innovative capabilities. Second, TechCorp needs to continuously
develop and nurture its innovative capabilities to sustain its performance and leadership position. TechCorp has taken a great variety of actions to undergird its innovative capabilities with organizational
learning processes and knowledge management projects, which make
it a unique and rich case for elaborating the emergent microfoundations
theory (Eisenhardt and Graebner, 2007; Yin, 2003).
We drew on multiple data sources for this case study. Starting in
September 2009, we conducted a total of 28 semi-structured interviews
with middle and senior managers. The interviews took place face-toface and via VoIP and lasted between 45 and 90 min. We asked openended questions that focused on the role of organizational learning
processes and knowledge-sharing interactions in the daily work of respondents and their respective teams and units. We recorded and transcribed all interviews and asked the interviewees to provide us with
additional material documenting innovation projects and processes in
their units. Our respondent sample contained employees working in
corporate innovation projects. By verifying respondents' work responsibilities and competences before the interviews, we ensured that respondents had the necessary knowledge and experience to answer questions
related to our study. To capture diverse views on the phenomenon
under study, we included a range of respondents from different hierarchical and functional levels of the firm. Our sample therefore contained
respondents who work in a variety of functions, such as research and
development, technology portfolio management, mechanical engineering, quality control, open innovation management, business services,
key account management, information technology solutions and services, usability design, and business development. The variety of respondent backgrounds and perspectives helped to reduce bias and
ensure that the interview sample contained a representative social distribution of perceptions on microfoundations of innovative capabilities
(Eisenhardt and Graebner, 2007; Myers and Newman, 2007).
We were able to add a rich collection of complementary case evidence to the interview data. Additional data sources included reports
Please cite this article as: Schneckenberg, D., et al., Microfoundations of innovative capabilities: The leverage of collaborative technologies on
organizational learning and knowledge m..., Technol. Forecast. Soc. Change (2015), http://dx.doi.org/10.1016/j.techfore.2015.08.008
D. Schneckenberg et al. / Technological Forecasting & Social Change xxx (2015) xxx–xxx
and position papers describing organizational learning and knowledge
management projects of TechCorp, internal research investigating the
creation and roll-out of new innovation projects, and conference presentations as well as project documentation related to the innovation
activities of the central R&D department at TechCorp headquarters.
We particularly profited from extensive access to the project documentation and the knowledge repositories of SharePlatform, TechCorp's
collaborative platform that was launched in 2009 and principally serves
to facilitate innovative project work. We were able to access stored
documentation for learning processes and knowledge-sharing practices
of SharePlatform users for this study. Table 1 summarizes the sources of
evidence used for our analysis.
To increase the scope, depth, and consistency of the findings
regarding microfoundations of innovative capabilities, we carried out a
triangulation of data sources in our analysis (Denzin, 1989). Data triangulation serves as a corroborative strategy to collect and analyze information from multiple sources to more strongly support interpretations
of a specific phenomenon (Yin, 2003). The analysis of multiple sources
helps create a convergence of evidence to establish a common and
more reliable ground for a concise understanding of the observed
phenomenon. Data triangulation also strengthens the reliability and
validity of case study findings (Patton, 2001). The triangulation of the
collected data helps to determine how strategic objectives of the innovation strategy and the deployment of SharePlatform have started to bring
workforce behaviors and corporate realities at TechCorp closer to the
desired knowledge networking practices.
3.2. Data analysis
Since we were interested in tracing and sorting microfoundations in
the case data, we present the results with reference to Teece's (2007)
categorization of microfoundations of dynamic capabilities. As noted
previously, organizational and managerial structures, systems, processes, and procedures are four essential categories that separate the
microfoundations of dynamic capabilities from the capability itself.
We adopted this categorization scheme because it remains to date the
most comprehensive approach in the literature for gaining evidencebased insights into microfoundations of dynamic capabilities.
We used the four categories in our content analysis to identify
microfoundations of TechCorp's innovative capabilities, which originate
in and relate to organizational learning processes and knowledge management projects. The ‘structures’ category contained microfoundations
of innovative capabilities that are parts of organizational entities, such
as strategic frameworks for innovation, the role of R&D units, and the
impact of formal management structures on knowledge sharing. The
‘systems’ category captured microfoundations that connect knowledge
sources and make them accessible to larger entities. In this category
we focused particularly on SharePlatform as an IT-based system for
Table 1
Sources of evidence.
Source of
evidence
Description of source
Interviews
Semi-structured interviews with 28 senior managers from
different hierarchical levels of the firm. Respondents work
in a variety of functions ranging from research and
development to IT solutions and services.
Documents covering strategic and operational aspects for
TechCorp's organizational-learning processes,
knowledge-management projects and corporate innovation
strategy.
A wide range of evidence documenting the
development, piloting, and roll-out of the SharePlatform
project, as well as minutes of use-case workshops.
Evidence for learning processes, knowledge-sharing
practices and complementary interaction patterns of
SharePlatform users.
Strategy records
Project documentation
SharePlatform archives
5
knowledge sharing. The ‘processes’ category contained microfoundations
that embody a series of actions or steps to achieve innovative capabilities, such as formal and informal learning and knowledge sharing in
teams and networks. Finally, the ‘procedures’ category encompassed
microfoundations that represent formal ways of enacting knowledgesharing behaviors, such as incentive systems for and benchmarking of innovation, ideation contests, and explicit management decision routines
to staff vacant team positions with the most knowledgeable employees
available.
At the same time, the very nature of the microfoundations creates
challenges when this categorization scheme is applied for analysis.
The basis for sorting the microfoundations into the four categories remains ambiguous, as otherwise the sustainable competitive advantage
of firms could be easily identified and copied and would hence rapidly
vanish (Teece, 2007: 1321). For example, for particular aspects of the innovation strategy it is difficult to decide whether they belong more to
the structure or to the process category of microfoundations. In a similar
way, certain properties of SharePlatform lie somewhere between the
(knowledge sharing) system and (organizational learning) process categories. To counter this potential analytic bias and ensure a dependable
level of inter-coder reliability and consistency in the categorization of
the data, in our content analysis we coded samples of the material in
parallel. We then compared and discussed the respective differences
and consistencies for the categorization results in our team. The multiple coding clarified the initial vagueness during the analysis and iteratively comparing our sorting in the coding process helped to ensure
that we had sorted the evidence to the appropriate microfoundation
categories.
As in our top-down theorizing process we deduced the categorization scheme for microfoundations of innovative capabilities from the
framework of dynamic capabilities, and we subsequently applied a thematic analysis to the case data (Flick, 2014). In a first step, we applied
open coding to independently analyze and interpret each collected
piece of evidence. We coded the interview transcripts for the main
topics falling into the thematic domain of microfoundations. The
following interview statement illustrates the process:
The collaborative properties and open communication channels of
SharePlatform foster the creation of communities of interest, in
which initial innovation ideas and reflections can be developed collectively. [Senior Manager Information Technology Solutions and
Services, October 2010]
In the open coding procedure, we applied the terms ‘collaborative
properties,’ ‘open communication,’ ‘communities of practice,’ and
‘collective innovation development’ to this specific interview statement.
We likewise coded the archival records to identify organizational learning and knowledge management topics that we could meaningfully
relate to microfoundations of innovative capabilities of the firm. In a second step, we sorted the identified themes into the categorization
scheme. For example, we categorized the above interview excerpt as a
microfoundation residing in organizational systems, as the respondent
perceives SharePlatform as the main source for leveraging communitybased communication and innovation development in the firm.
Our detailed inquiry resulted in a fine-grained elaboration and a
clearer delineation of complex, interdependent entities and practices
undergirding microfoundations of innovative capabilities. By exploring
particular nuances of microfoundations in the case data, we enrich the
general understanding of what these theoretical concepts represent in
the reality of large firms competing in dynamic industry contexts. This
analytic logic of case research that engages in a deep investigation of social entities and practices is called heuristic generalization (Tsoukas,
2009). Research pursuing heuristic generalization addresses the
question of ‘what is happening here?’ by exploring particular nuances
of concepts as they manifest in organizational reality (Greenhalgh
et al., 2011). In this sense, our case findings sharpen the theoretical
Please cite this article as: Schneckenberg, D., et al., Microfoundations of innovative capabilities: The leverage of collaborative technologies on
organizational learning and knowledge m..., Technol. Forecast. Soc. Change (2015), http://dx.doi.org/10.1016/j.techfore.2015.08.008
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D. Schneckenberg et al. / Technological Forecasting & Social Change xxx (2015) xxx–xxx
view of microfoundations by disentangling the concept's inherent
complexities and by providing a reference point for further research
and application in corporate practice.
4. Results and discussion
Our findings show that organizational learning and knowledge
management influenced the microfoundations of innovative capabilities,
but in a more complex and dynamic interplay than previous research has
described. We present below the microfoundations residing in each
category and subsequently discuss the relevance of our study for theory
relating to microfoundations of dynamic capabilities.
4.1. Microfoundations originating in organizational and managerial
structures
Cross-departmental collaboration with colleagues is of paramount
importance for the firm. We need to have the opportunity to see in
all business units which kind of knowledge and know-how is available, in the very sense of the well-known aphorism: If this firm only
knew what it really knows. [Project Leader IT Solutions and Services,
June 2011]
This interview quote illustrates the importance of knowledge as a
resource and competitive asset for TechCorp's innovation strategy. The
firm aspires to become an integrated technology company, and its
strategy focuses on innovation-driven growth markets, using and developing expert knowledge of people within the firm, and getting closer to
customers. These three strategic objectives require TechCorp to be able
to continuously innovate by fostering organizational learning and creating technology-based synergies among its four main industry sectors.
For example, the portfolio policy of TechCorp asks all business units to
be pioneers and hold the first or second competitive position in their
respective industries. In 2014, TechCorp invested more than €4 billion
in its combined R&D, and the corporate R&D department disposed of
almost €1 billion of company-owned venture capital. In terms of innovative performance indicators, TechCorp filed more than 4200 patents
in 2014 and specifically aims to increase patent creation in trendsetting
technologies. Since 2011, TechCorp's total output placed the firm in the
first position in the EU patent ranking.
The main mission of the central R&D department is to leverage
knowledge about technological solutions and to spread process knowhow across TechCorp's sectors. Although the firm's headquarters are
located in Europe, the network structure comprises 30,000 employees
who work in more than 160 R&D locations worldwide. The network
structure and geographic dispersion of the central R&D ensure a
high diversity of its workforce and constitute important structural
microfoundations of TechCorp's innovation capabilities. The central
R&D department manages a portfolio of around 50 technology fields
and develops collaborations with external research institutions worldwide, adding up to more than 1000 R&D partnerships with universities,
research centers, and industrial partners. The following interview quote
describes this collaborative function of the central R&D department:
We are located in the unit of technological strategies, and our main
task is to coordinate the research collaboration of internal innovation projects with universities and research centers. If employees
envisage collaborating with external university researchers, they
should directly contact our unit to profit from our coordination
expertise. [Research Project Manager, September 2010]
The central R&D department also creates and manages interdisciplinary research clusters, which pool the expertise of top researchers
for key innovation projects of TechCorp. Finally, the central R&D department handles the registration and exploitation of intellectual property
rights and innovation value chains. Through the combination of these
tasks, the central R&D department adopts the role of a knowledge broker inside the firm. The abstraction of complex technology-based
knowledge and its transfer and recombination across innovation
projects is at the core of work routines in the unit.
One example from the industry sector illustrates the complexity of
product innovation and the importance of the central R&D department
to transfer and recombine knowledge across scientific domains and
organizational boundaries. TechCorp offers the leading solution for
gas-turbine engineering to provide energy in industry and infrastructure plants. This leading position is grounded in the systematic creation,
recombination, and exploitation of scientific knowledge spanning areas
as diverse as aerodynamics, coating, combustion, probabilistic design,
and sensor technologies. The knowledge and expertise reside in a complex network of more than 50 university research centers connected to
this project. In addition, TechCorp's innovation managers leverage
knowledge from its network of suppliers and customers. The complexity of these processes requires a high level of knowledge-brokering capability to make efficient use of knowledge as resource in innovation
clusters.
Most innovation projects at TechCorp depend on cross-sectional and
cross-divisional knowledge transfer processes. Organizational learning
and knowledge sharing across divisional boundaries leverage the impact of corporate technologies for innovation and business model
development. The structural configuration of innovation projects
reflects this cross-divisional learning and knowledge transfer by
establishing cross-functional R&D units and networked modes of work
organization. Modular team configurations in R&D projects serve as
breeding grounds for innovation and encompass such diverse partners
as universities, research institutes, key customers, competitors, startups and venture capitalists, privately and publicly funded think tanks,
and governmental partners. Modular team structures in the central
R&D department recombine heterogeneous expertise, facilitate the
use of integrative technologies, and facilitate R&D inventions in innovation projects. In this way, TechCorp adapts the structure of work organization to the function of complex learning and knowledge transfer
processes to ensure continuous innovative capabilities in its key sectors.
The establishment of technology transfer units to generate knowledge inflows and outflows is another structural feature underlying
TechCorp's innovative capabilities. As part of its open innovation strategy, TechCorp has created two technology transfer units to ensure
knowledge transactions beyond organizational boundaries. The units
are located in the US and China to pull external market knowledge
and cutting-edge technologies into the firm. TechCorp has also
established an incubator in Europe to monetize internal knowledge
and technologies through spin-offs, licensing, and joint ventures in external products and services. In terms of knowledge transfer performance, during 2010 the two units processed 29 spin-ins and nine
start-ups for the knowledge inflow dimension. For the same year, the
knowledge outflow dimension recorded eight spin-offs and 29 licensing
agreements. Besides monetizing technological capabilities through
knowledge inflows and outflows, the technology transfer units promote
a culture of innovation and intrapreneurship within TechCorp.
Next to the central R&D department and the dedicated open innovation centers, the business service units in TechCorp's four industry sectors
have an important role in transferring knowledge about emergent market needs into the firm. One example is the industry sector in which
TechCorp provides customer-centric solutions on common technology
platforms. Service experts in this ecosystem acquire a high level of indepth knowledge of customers' business challenges. This contextual
knowledge about value perceptions of key customers is a valuable resource for nurturing organizational learning and results in the reconfiguration of existing business models and the development of the next
generation of technologies. The service experts receive incentives to
share their insights through technology-based networking and corporate
conferences in corporate knowledge repositories. These documented
Please cite this article as: Schneckenberg, D., et al., Microfoundations of innovative capabilities: The leverage of collaborative technologies on
organizational learning and knowledge m..., Technol. Forecast. Soc. Change (2015), http://dx.doi.org/10.1016/j.techfore.2015.08.008
D. Schneckenberg et al. / Technological Forecasting & Social Change xxx (2015) xxx–xxx
7
Table 2
Microfoundations of innovative capabilities originating in ‘structures’.
Microfoundation
source
Microfoundation property
Central R&D department
Microfoundation function
Worldwide R&D locations
Large technology portfolio
Interdisciplinary research clusters
Configuration of innovation projects Cross-sectional/cross-divisional teams
Diversity of research partners
Networked work organization
Technology transfer units
Spin-ins of external lead technologies
Spin-offs, licensing and joint ventures of internal technologies
Business service unit
Deep insights about customer needs and emerging business models
Communities of practice
Informal organizational learning spaces
Peer-driven shared interests
knowledge assets are then proliferated in formal and collaborative
channels. The resulting knowledge inflow fosters TechCorp's innovation
capabilities and ensures that new product and service development
projects meet emerging customer needs.
A final element in the structure category is the impact of formal management structures on knowledge sharing, which in turn influences
TechCorp's innovative capabilities. While the leadership management
understands and supports the need for strategic innovation, TechCorp
– like many other large corporations – faces the problem of internal
silos, as the following interview quote illustrates:
Knowledge brokering through creation, recombination and exploitation
Knowledge spanning beyond structural and disciplinary boundaries
Knowledge inflows and outflows
Business-oriented market knowledge transfer
Focused tacit and explicit knowledge creation for emerging innovation topics
Improving absorptive capacity
boundaries. Formal reporting lines do not exist, and interests in emerging innovation topics drive community creation and participation.
The learning and knowledge sharing taking place in communities of
practice is captured in different formats. While much of the tacit knowledge stays within each community, explicit knowledge ranging from
formal reports to unstructured discussion streams is made accessible
via the corporate SharePlatform to TechCorp's workforce. Table 2
summarizes the main microfoundations of TechCorp's innovative
capabilities residing in the structure category.
4.2. Microfoundations originating in organizational and managerial systems
One of the main challenges in the traditional corporate structure was
the strong position of independent business units, which created a
real silo mentality in the firm. We needed to address this challenge
for the sake of corporate knowledge sharing and innovation efforts.
[Senior Innovation Project Manager, May 2010]
The growth and internationalization of TechCorp has led to a
structural differentiation into various hierarchical levels, business
sectors, departments, and operational units. This fragmentation of the
workforce creates difficulties in establishing communication channels
that enable mutual learning and knowledge sharing across silo boundaries. TechCorp's hierarchical structure and bureaucratic work organization result in a substantial influence of middle management on
innovation decisions. As many middle managers tend to focus on tightly
defined business tasks and the efficient management of day-to-day
operational processes, team members may lack the time and energy
for developing creative and innovative ideas. In other words, the operational mindset of middle managers threatens the exploration of ideas
for future innovation that would exploit current work routines and
algorithms.
To counter the threat that size and bureaucracy may stifle its innovation capabilities, TechCorp began to nurture communities of practice in
the early 2000s. Communities of practice aim to connect employees
across formal silo boundaries, to identify shared learning interests, and
to define knowledge needs for emerging innovation topics. To date,
TechCorp counts around 1600 corporate communities of practice with
more than 100,000 members total. TechCorp's knowledge management
unit promotes two kinds of communities of practice. Role-based
communities are sponsored by business units and focus on common
learning interests that extend the formal work objectives of the unit's
members with closely related knowledge sharing. For example, technology experts of TechCorp rely on role-based communities of practice to
improve their forecasting capabilities for emerging technological trends
in markets.
While senior management influences objectives in role-based communities of practice, peer-based communities of practice provide free
access for all employees who wish to join, as long as they share common
learning interests for the respective topic. Community members have
equal status. Peer-based communities are not endorsed by specific business units and attract members across departmental and divisional
In 2007, TechCorp created a knowledge management unit within the
central R&D department to enhance learning and knowledge sharing in
corporate innovation projects. The team consisted principally of experts
from knowledge management and information technologies. The unit
piloted SharePlatform in 2008 as a collaborative platform for TechCorp's
workforce. The main purpose of SharePlatform is to foster learning and
knowledge sharing throughout TechCorp's corporate environment and
thereby leverage innovation capabilities of the firm. We differentiate
the role of SharePlatform into two principal functions. Its collaborative
component fosters implicit knowledge sharing in expert networks,
and its search component provides access to an integrated repository
of explicit knowledge. We detail below how the systemic properties of
SharePlatform foster implicit and explicit knowledge sharing.
The knowledge-sharing components of SharePlatform integrate a
portfolio of collaborative social media tools, such as wikis, blogs,
microblogging tags and RSS feeds, to capture and generate implicit
knowledge of domain experts. SharePlatform hosted in late 2011 more
than 15,000 members from TechCorp's four business sectors and the
central R&D department. While most of its current users work in
innovation projects, access to SharePlatform is by default open to all employees of the firm. The project team identifies needs-driven use in additional business units to roll out the platform across the firm's divisions.
The number of networks within SharePlatform generating
cross-sector knowledge sharing is growing exponentially. In 2012,
SharePlatform hosted more than 290 networks connecting employees
from industry and energy sectors and more than 180 networks for employees from the industry and health sectors of the firm. Beyond purely
sector-based networks, the system hosts around 120 integrative networks connecting employees from all four sectors and the central R&D
department to collaborate on emerging innovation topics. The network
clusters in SharePlatform combine diverse knowledge assets from
TechCorp's business units and provide a highly diversified place for mutual learning experiences of employees, as the following interview
quote demonstrates:
Another opportunity is to connect to partner networks and to extend
the limited perspectives of your own community. This provides
members with the opportunity to develop connections to related
themes … Colleagues joining network clusters experience definitely
Please cite this article as: Schneckenberg, D., et al., Microfoundations of innovative capabilities: The leverage of collaborative technologies on
organizational learning and knowledge m..., Technol. Forecast. Soc. Change (2015), http://dx.doi.org/10.1016/j.techfore.2015.08.008
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D. Schneckenberg et al. / Technological Forecasting & Social Change xxx (2015) xxx–xxx
positive things. We connect and exchange our ideas and experience,
contributing this way to the value-added of the firm by the
respective domain expertise of all members. All this leads to a real
value-added for the firm. [Senior Manager Technology Outsourcing,
September 2011]
With these learning and knowledge-sharing effects, the network
clusters contribute substantially to the innovative capabilities of the firm.
Network topics often originate in established communities of
practice. For example, the distributed projects network was created in
2003, and the corporate knowledge management network dates back
to 2000. Network topics cover different aspects of innovation. Some networks focus on managing innovation, covering topics like managing
complexity and open innovation. Other networks look into the
technology-driven invention phase of innovation, covering topics like
IT-related innovation ideas or telecommunication research. Emerging
technology scouting is covered by topics like cloud computing and
model-driven architecture. Several networks address the business
model side of innovation.
In summary, SharePlatform's networks capture and nurture a rich
variety of expert knowledge that all platform members can access.
Furthermore, networks interconnect in activity streams that bridge
individual network communities. The information architecture of
SharePlatform creates corporate-wide network clusters in which people
learn and share knowledge on strategic innovation topics.
The search component of SharePlatform applies semantic content
analysis to provide access to the knowledge repositories of the networks. Semantic algorithms enable personalized search functions to
find experts and contents, and an intelligent recommendation system
aggregates meta-information in network activity streams to propose
relevant topics to members in similar networks. Search queries are
not restricted to SharePlatform, but cover the wider corporate information system of the firm. The integrated search solution comprises
TechCorp's document management system, specific knowledge repositories, all social software contents, and the public intranet of the firm.
Search findings combine access to explicit knowledge that is documented in repositories with links to profiles of respective topic experts.
For example, more than 30 explicit knowledge repositories are linked
to expert profiles from the innovation management and central
R&D departments. In this way, the search interface of SharePlatform
provides integrated access to explicit knowledge repositories and tacit
knowledge holders.
One of the best uses of SharePlatform is a function signaling the need
for urgent support, which is the capacity of the system to rapidly
connect knowledge seekers and knowledge holders for joint problemsolving. The signaling function provides network members with help
in situations where they urgently need to obtain specific knowledge
to master challenging work tasks under time pressure. The signaling
function of SharePlatform allows users to send questions via a
microblogging channel to specific networks whose members are likely
to have the required knowledge. The average response time for the signaling function has been within 24 h, and many users have highlighted
the usefulness and value of the knowledge they have obtained through
direct contact with topic experts. The following statement reflects this
added value of the signaling function:
The ability to send out requests for support to such a wide variety of
corporate experts in the network communities is a real killer application within the platform. We have experienced return times that
are really fast, as people have a natural tendency to try to help out
in these situations. Everybody has in the end already gone through
a similar thing of being in real need of some knowledge to respond
in a competent manner to customer needs. [Vice-President Information Technologies Unit, October 2011]
The ongoing evaluation of the impact of SharePlatform on corporate
learning and knowledge sharing is positive. User feedback and system
performance measures so far indicate positive effects of the system for
collaborative project work and corporate innovation processes. Examples of these innovation processes include a better identification of
innovation opportunities through clear emergence of priority trends
in the network cluster; a better visibility and faster deployment of
new corporate technologies, with considerable time-span reduction
for adoption processes across divisions; a significant performance increase and cost reduction in distributed project processes through the
signaling function; and an increase of the reuse rate of existing knowledge repositories. Innovation-specific platform effects comprise the facilitation of cross-sector and cross-regional innovation project work
and the positive support of the system for creating an internal innovation culture. Through its combined collaboration and semantic search
properties, SharePlatform provides a platform that facilitates sharing
of tacit knowledge and leverages access to explicit knowledge. The technological platform constitutes an important source for the systematic
development and sustainment of TechCorp's innovation capabilities.
Table 3 summarizes the main microfoundations of TechCorp's innovative capabilities residing in the system category.
4.3. Microfoundations originating in organizational and managerial
processes
According to the director of TechCorp's central R&D CT department,
research and innovation function as a coupled process. While corporate
research transforms capital investments originating in reinvestments of
firm profits into new, scientifically grounded knowledge assets, corporate innovation transforms these new assets into monetizable products
and services. New product and service developments in turn generate
additional firm profits. Creation and exploitation of knowledge assets
depend on each other. Corporate research is therefore a necessary but
insufficient condition for innovation. It is necessary, because it creates
new knowledge assets as input factors into innovation. It is insufficient,
because the new knowledge assets are usually technological and do not
result from the logic of economic value creation. The efficiency of corporate R&D to create new economic value depends on its capability to create feasible business models that complement technological innovation.
This dynamic of the coupled process highlights the importance of combining knowledge from different domains as sources of innovative
Table 3
Microfoundations of innovative capabilities originating in ‘systems’.
Microfoundation source
Microfoundation property
SharePlatform as a knowledge management platform Combining collaborative and search component into integrative
IT platform
SharePlatform expert networks
Multi-channel communication
Collaboration with social software
SharePlatform network cluster
Interconnection of network conversations
Bridging disciplinary boundaries
SharePlatform semantic search
Integrated search solution
Intelligent recommendation system
Signaling functionality
Using microblogging to get instant help on complex problem
Microfoundation function
Leveraging internal knowledge flows
Supporting intra-firm knowledge networking
Distributed tacit knowledge creation and sharing
Capturing variety of knowledge sources
Fostering complementary innovation
Access to explicit knowledge repositories
Linkages to tacit knowledge holders
Rapid connection of knowledge seekers and knowledge holders
Please cite this article as: Schneckenberg, D., et al., Microfoundations of innovative capabilities: The leverage of collaborative technologies on
organizational learning and knowledge m..., Technol. Forecast. Soc. Change (2015), http://dx.doi.org/10.1016/j.techfore.2015.08.008
D. Schneckenberg et al. / Technological Forecasting & Social Change xxx (2015) xxx–xxx
capabilities of the firm. To sustain its innovative performance, TechCorp
must be able to create both technologically feasible and economically
viable innovation solutions that meet emerging market needs.
TechCorp invests systematically in organizational learning processes
that aim to deeply understand emerging customer needs and market
trends in the firm's main industry sectors. The expertise of key account
managers is a valuable microfoundational source to capture changing
customer demands and to identify emerging innovation opportunities.
Key account managers work closely with the central R&D department
to provide feedback on existing solutions and to suggest improvements
based on their daily communication with customers of the firm. These
business-driven processes of discovering and understanding emergent
customer needs initiate new product and service development, which
follows a three-stage process of invention, project development within
the firm, and product implementation in markets.
The perception of customer needs is particularly important in the invention phase, as technology innovations per se do not provide any
added value for business applications. Therefore, the central R&D department actively involves key customers in the early phase of innovation to co-create ideas for potential new product development in joint
creativity workshops. Once customer perspectives are well understood,
the innovation process enters the stage of idea selection. Along with
existing knowledge resources and benchmarking of competition, value
creation for customers is one of the three evaluation criteria for deciding
whether innovation projects move from the invention to the project implementation phase. The importance TechCorp gives to the discovery
and understanding of emergent customer needs demonstrates the
awareness that this learning process constitutes a key source of its innovation capabilities.
TechCorp has developed a wide range of continuous education
programs to increase its employees' expertise through formal learning
processes. Continuous education received a budget of more than €250
million in 2011 and formal learning curricula cover topics such as managing in international markets, delivering graduate certificates to attract
top talent from universities, and gaining directly applicable practical
knowledge. Core learning programs comprise functional and crossfunctional training measures. To ensure group diversity and create synergies across organizational units, management seminars are by default
cross-sectorial and international. Finally, the continuous education unit
runs a leadership program that supplements the classroom-based
transfer of leadership knowledge with the systematic job rotation of
participants into at least two functional areas and two different countries coupled with an intense personal mentoring process and access
to the alumni network.
While formal learning primarily aims to efficiently transfer subject
matter knowledge to participants, we identified some interesting features in TechCorp's continuous education programs that relate formal
knowledge acquisition to innovative capabilities of the firm. A common
theme in the curricula of the educational programs is preparation for
risk-taking and the uncertainty dimensions of innovation processes.
Management-related programs and technology-oriented programs
both specify intended learning outcomes of open-mindedness, curiosity, and global networking capacities. Systematic job rotation in the leadership program enables learners to perceive business problems from
various angles and to deal with diversity, as this interview quote
documents:
I'm in a rotational program so now I work in a completely different
area, a completely different job. My task right now is to rotate
through the company for one year to understand where I want to
go and how things work in different units. [Program Manager Sales
and Marketing Development, February 2010]
The mentoring scheme fosters an intense sharing of tacit knowledge
with experienced senior managers. Furthermore, the ability to effectively document and share knowledge with colleagues worldwide is a
9
transversal learning objective at the core of a knowledge management
module that is a foundational part of all education programs. TechCorp
also organizes seminars and guest lectures on management topics
that address the creation of a corporate culture that fosters openmindedness and mutual support. These features fit well with the
challenging job requirements in TechCorp's innovation projects and contribute at the individual employee level to the development of innovative
capabilities of the firm.
Work organization in innovation projects occurs mostly at the group
level. Project teams define targets and specify resource requirements.
Next to formal learning processes taking place in projects, knowledgesharing interactions of team members often reach beyond the work
group to expert communities, for example to access complementary
knowledge inflows or to evaluate the potential value of innovative technologies for the project context. In these recurrent processes of pulling
expertise into innovation projects, peer-based communities of practice
within TechCorp provide the advantage of fostering informal knowledge sharing, as agendas are open and arise from the learning interests
of community members. The peer status empowers community members to freely express innovation ideas without the fear of negative consequences, such as sanctioning people for proposing alternative
schemes for resource allocation and work organization that implicitly
criticize established hierarchies and routines. In this way, communities
of practice serve as important levers to nurture knowledge-sharing processes in corporate innovation projects.
While learning and knowledge sharing take place in community
conversations, the quality of conversations depends on cognitive and attitudinal prerequisites of community members. Open-mindedness on
the cognitive level and trust on the attitudinal level are two examples
of prerequisites, as the following interview quote states:
I think that this cultural dimension is really important for the future
success of the firm. I mean that we have to develop a real community
which allows us to think about and discuss contrasting perspectives
in a respectful way. [Senior Manager Information Technology Solutions and Services, October 2010]
While personal contacts between people help to create trust, they
are not always feasible in large firms like TechCorp. The technological
functions of SharePlatform address this problem. The capacity to display
and interlink the domain expertise of employees constitutes a key
strength of the platform, and the design of SharePlatform facilitates
the creation of user connections. Through information processing activities, users establish and continuously update profiles of their knowledge domains and interests. For example, users create entries in the
wikisphere and blogosphere of communities of practice. They publish
content in the news areas, tag relevant information in their fields of interest, and join and participate in specialized networks. This dynamic
representation of expertise creates a rich source of information for employee profiles and increases the visibility of tacit knowledge domains
within the firm. The visibility of expertise in communities and the
flow of personal knowledge in networks help employees take a first
step toward knowledge sharing across physical locations and divisional
boundaries. Interactions taking place in communities of practice and in
SharePlatform thus support the development of important cognitive
and attitudinal prerequisites for innovative capabilities that reside in individual team members.
With the rapid evolution of the internet, the generation of information is growing at exponential speed. Employees' resulting information
overload has been identified as a real challenge that threatens to stifle
TechCorp's innovation capabilities. The total amount of information relating to TechCorp's key markets doubles approximately every four
years, creating strong barriers to forecasting emerging innovation
trends in the massive amounts of data. While TechCorp invests in semantic technologies, it also relies on human expertise in its wide
range of networks to filter out relevant innovation trends. As an
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organizational learning and knowledge m..., Technol. Forecast. Soc. Change (2015), http://dx.doi.org/10.1016/j.techfore.2015.08.008
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D. Schneckenberg et al. / Technological Forecasting & Social Change xxx (2015) xxx–xxx
example, the central R&D department relies on information-processing
skills of people in SharePlatform to identify new innovation trends. As
SharePlatform is designed to be a decentralized system, the extended
use and referencing in the platform conversation lead over time to the
emergence and clustering of topics that users perceive as strategically
important for the firm. Relevant information streams aggregate
like centers of gravity around key innovation topics within TechCorp's
ecosystem. This synergy between signaling functions of SharePlatform
and opportunity-sensing capacities of the networked collective
workforce intelligence results in trend-scouting processes for emerging
innovation topics that complement computer-based analytics of data
streams and accelerate the recognition of innovation opportunities in
the markets. Table 4 summarizes the main microfoundations for
TechCorp's innovative capability in the process category.
4.4. Microfoundations originating in organizational and managerial
procedures
TechCorp has established a range of organizational and managerial
procedures to ensure that decisions and work processes are in line
with its innovation strategy. In particular, to foster emergent innovation
opportunities, the central R&D department has developed a corporate
evaluation framework that applies a systematic four-stage evaluation
process. The first stage consists of identifying major innovation
topics and preselecting innovation opportunities that fit TechCorp's
knowledge base and technological capacities. The second stage
elaborates detailed action plans and business models to evaluate the
feasibility and profitability of preselected innovation opportunities.
The third stage then selects the most promising innovation opportunities and specifies project ownership and resource needs. The final
stage engages top-level management to discuss the fit of selected innovation opportunities to the corporate innovation strategy. The Chief
Executive Officer, Chief Financial Officer and Chief Innovation Officer
make the final decision to pursue or abandon innovation opportunities
and to launch and allocate project resources. The evaluation procedure
has led to the funding of 10 major lighthouse projects, which develop
groundbreaking technology solutions to open new business opportunities for TechCorp. The central R&D department implements and
manages these key strategic innovation projects, which bundle a considerable part of TechCorp's innovation resources in a long-term perspective. The procedural steps of the evaluation framework mobilize a
variety of high-level expertise to ensure that the purpose and developmental direction of selected lighthouse projects fit the innovative
capabilities of the firm.
Benchmarking TechCorp's corporate innovation and identifying particular product requirements for emerging markets are two additional
procedures that mitigate risks of managerial bias in decision-making.
Innovation benchmarking uses a range of key indicators to monitor
TechCorp's innovative capabilities and performance and its competitive
position vis a vis its key rivals. Key indicators comprise the corporate
R&D budget, the management of core innovation processes, the number
of patents and standards, innovation incentives provided in the corporate culture, the qualification and capacity levels of the workforce, and
the integration of innovation objectives into corporate strategy. The relevance of the indicators is weighted according to their contribution to
TechCorp's corporate strength and their importance for sustaining the
innovation capabilities of the firm. For example, strategy, workforce capacities and technology are weighted as the most important innovation
criteria. Benchmarking results from 2010 indicated that TechCorp has a
leadership position in technology and a strong position in workforce
capacities, whereas it needs to improve the integration of innovation
objectives into its corporate strategy.
The identification of particular product requirements is an evaluation scheme that is part of TechCorp's frugal innovation strategy to
push new product development in emerging markets. New product
development projects in frugal innovation need to meet the five criteria
of simplicity, simple maintenance, affordability, reliability, and fast
time-to-market. The evaluation scheme relies on contextual knowledge
of emerging markets to adapt product performance requirements accordingly. Market specifics comprise challenging climatic conditions,
such as dust or humidity, as well as buying power of consumers. The
application evaluation scheme for frugal innovation helps TechCorp to
adapt business models and technology in such a way that they respond
to market conditions in developing countries.
As part of TechCorp's open innovation strategy, the central R&D department has developed ideation contests that rely on crowdsourcing
methods and web-based collaboration platforms to pull external
knowledge into the firm. The ideation contest was first launched in
2011 as a two-stage process. During the initial public phase everybody
could submit, comment, and rate ideas, while in a second phase research units of universities were invited to submit new product development concepts, apply for co-funded PhD research, and compete for
start-up funding schemes. From 448 submissions of ideas, a committee
of experts selected four projects from the public phase and 10 projects
from the university phase for funding. As the selected projects are currently in development, it is too early to objectively measure their business impact. Nevertheless, both the organizing team of TechCorp and
expert reviewers reported a positive impression regarding the quality
of the submitted proposals, as reflected by the following interview
quote:
We realized during the contest that we could profit from a lot of distributed expertise out there. Our topic raised immense interest and
we are currently working through the concept proposals to see what
we can really integrate. [Head of Electricity Infrastructure Solutions,
October 2011]
As a side effect of the contests, a number of young researchers participating in the contest have been hired or retained by TechCorp's R&D
unit for prospective job applications. By using social media to reach
TechCorp's wider ecosystem, the contest has attracted interest of
young talent.
Table 4
Microfoundations of innovative capabilities originating in ‘processes’.
Microfoundation source
Microfoundation property
Microfoundation function
Innovation strategy
Innovation as a coupled process combining technology invention
and business model innovation
Close day-to-day collaboration of key account managers with customers
Customer-centric business model development in co-creation workshops
Integrating scientific and business-oriented knowledge resources for
innovation success
Capturing and transferring changing customer needs and market trends
Thinking innovation from customer point-of-view
Recognizing innovation opportunities
Developing open mindsets
Conceptualizing innovation processes from different angles
Acquiring knowledge-sharing capabilities
Complementary knowledge resource for solving work tasks
Key account management
Invention phase of innovation
process
Continuous workforce education
Communities of practice
SharePlatform expert profiles
Cross-functional and cross-sector training measures
Job rotation and mentoring
Peer-driven interaction
Free expression of innovation ideas
Creating shared content with social media
Creating visibility of knowledge and learning interests
Moving toward a networking behavior
Building trust through better traceability of expertise
Please cite this article as: Schneckenberg, D., et al., Microfoundations of innovative capabilities: The leverage of collaborative technologies on
organizational learning and knowledge m..., Technol. Forecast. Soc. Change (2015), http://dx.doi.org/10.1016/j.techfore.2015.08.008
D. Schneckenberg et al. / Technological Forecasting & Social Change xxx (2015) xxx–xxx
A second measure related to formalizing the inflow of external
knowledge is TechCorp's annual innovation day, which brings together
corporate customers and industry partners. In 2011, event participants
included more than 50 global industry partners, 15 research organizations and five public authorities. As Innovation Day relies on direct
face-to-face communication in workshops and direct one-to-one
partnering formats, the central R&D department has been able to
capture a deep understanding of the innovation needs and interests of
some of TechCorp's most important stakeholders. While the value of
the knowledge captured in this event is regarded as important, its
impact on TechCorp's organizational innovative capabilities depends
on the efficiency by which the collected knowledge and insights on
customer needs is distributed within the firm.
Capability requirements of corporate R&D equally influence staffing
procedures. TechCorp's formal decision procedure for appointing leadership managers ensures that candidates' competence profiles match
work requirements in vacant management positions. This formal selection procedure is based on the reasoning that a match of employee interests with work requirements increases motivation. The selection
procedure relies on four criteria: candidates' professional expertise,
their managerial skills and potential, their pioneering spirit, and their
capacity to think in innovative ways. The selection procedure helps to
systematically reduce bias for critical staffing decisions, and the criteria
emphasize the individual innovation capacity of candidates as a prerequisite for appointment. The procedural mitigation of bias in staffing of
leadership positions consequently reduces the risks of inhibiting
TechCorp's innovation capabilities at the firm level.
Finally, TechCorp has created a set of formal and informal incentives
to drive knowledge-sharing behavior and to reward innovation efforts
in its corporate culture. In the late 1990s, TechCorp's top management
launched a corporate-wide innovation program to create synergies between the different business units and generate new profit sources.
More recently though the innovation program has shifted its focus to
developing managerial capacities and an open corporate culture,
which the top management perceives to be the main sources for
TechCorp's innovative performance. The leadership-endorsed innovation program serves as an umbrella for all intra-firm initiatives that
foster knowledge sharing and organizational learning. Apart from
communities of practice and SharePlatform, the innovation program
comprises formal awards and incentives that recognize exceptional
innovation achievements of individuals and teams and endorse their
reputation and visibility within the firm.
TechCorp has also set up a corporate idea suggestion program, to
which all employees can easily submit ideas. Suggestions range from
simple proposals for improving work places to more complex propositions to reconfigure process efficiencies and innovate products and services. To date, approximately 1.5 million ideas from the database have
been put into practice. The idea management team reports that every
day 400–500 new ideas are implemented corporate-wide, and estimates
11
that new value creation through innovative products and processes, cost
reductions, and process efficiency has generated revenues of more than
€3 billion for the last 15 years. In the same time span the innovation
program has awarded bonuses of as much as €300 million for top idea
contributors. Table 5 summarizes the main microfoundations for
TechCorp's innovative capabilities in the procedures category.
5. Conclusion, limitations, and future research
In this paper, we have investigated microfoundations of innovative
capabilities of a large multinational firm. Microfoundations of dynamic
capabilities represent an emerging concept in the strategy and innovation literatures. The microfoundations concept integrates research
perspectives from behavioral and social sciences to investigate the
lower-level origins and the creation, development, and management
of firm-level capabilities and performance. Our study addresses organizational and managerial microfoundations of dynamic capabilities.
Our main contribution is the delineation of the microfoundations of
innovative capabilities that reside in a range of organizational learning
processes and knowledge management practices of a multinational
firm. We have relied on top-down theorizing (Lee et al., 1999;
Shepherd and Sutcliffe, 2011) to establish the analytic framework of
the categorization scheme and on inductive theory building and elaboration (Eisenhardt, 1989; Ridder et al., 2014) to systematically uncover
and categorize microfoundations. To analyze the case data, we focused
specifically on knowledge management practices and organizational
learning processes as potential microfoundations of innovative capabilities of the firm. The study findings demonstrate that microfoundations
of innovative capabilities reside in a wide and diverse range of sources
that we traced and sorted into the analytic categories of organizational
and managerial structures, systems, processes, and procedures. Furthermore, our findings display interactions and interdependencies in the
categories that foster organization-wide knowledge creation and learning processes and lead to higher-level firm behavior and performance in
dynamic industry contexts.
Adding to this main contribution, the study's results inform
the research streams underlying the conceptual framework of
microfoundations of dynamic capabilities. Our review of research
streams and theoretical concepts reflects the theoretical tenet that
microfoundations of dynamic capabilities reside in a variety of organizational and managerial sources, and our evidence empirically supports
the wide scope of this conceptual framework. We describe below how
our investigation extends prior research and raises new questions on
the role of knowledge sharing (Grant, 1996a; Tsai, 2001; Vera et al.,
2011) and organizational learning (Lewis and Herndon, 2011;
Peltokorpi, 2008) for innovative capabilities of firms and subsequent
firm performance.
Our study contributes to the literature on knowledge brokering
by identifying how the decentralized structural configuration of the
Table 5
Microfoundations of innovative capabilities originating in ‘procedures’.
Microfoundation
source
Microfoundation property
Microfoundation function
Corporate innovation process
Four formal stages for evaluation of major innovation fields
Innovation benchmarking
Ideation competition
Benchmarking innovation performance indicators against top
competitors
Adapting product specifications for developing countries
Business model innovation for exploiting the long tail
Two-stage competition for submitting innovation proposals
TechCorp's Innovation Days
Staffing decisions
Leadership-endorsed innovation program
Face-to-face workshops and communication with key stakeholders
Formal procedure to select leadership innovation managers
Leadership-endorsed umbrella for formal innovation incentives
Ideation program
Idea suggestion database for employees
Ensuring fit of key investment decisions to corporate innovation
strategy and capability
Identifying organizational knowledge gaps
Defining continuous improvement priorities
Avoiding managerial bias in decision-making
Creating knowledge for emerging market opportunities
Crowdsourcing ideation processes
Pulling external knowledge into firm
Ensuring knowledge inflow for innovation ideas and opportunities
Mechanism to avoid decision bias and ensure innovation capability
Rewarding individual risk-taking for innovation
Ensuring recognition for innovation behavior
Bottom-up product and process innovation
Five-stage evaluation of product portfolio
Please cite this article as: Schneckenberg, D., et al., Microfoundations of innovative capabilities: The leverage of collaborative technologies on
organizational learning and knowledge m..., Technol. Forecast. Soc. Change (2015), http://dx.doi.org/10.1016/j.techfore.2015.08.008
12
D. Schneckenberg et al. / Technological Forecasting & Social Change xxx (2015) xxx–xxx
corporate R&D unit as the main internal knowledge-brokering agency
supports its knowledge-brokering function within the firm. This delineation of the importance of structural ramifications of internal knowledge
brokers complements previous research showing that knowledge
brokering helps to systematize product and process innovation across
organizations (Hargadon and Sutton, 2000; Pawlowski and Robey,
2004). The transversal embedding of the central R&D department into
the firm's organizational structure helps this agency to systematize
knowledge creation and recombination across sector and division
boundaries. Another interesting insight in the structures category is the
functionalist approach the firm has taken to design the work organization. Our study has shown that the modular organization of innovation
teams fosters knowledge boundary spanning across structural and disciplinary boundaries. This insight adds a structural dimension to the identification of knowledge boundary-spanning mechanisms (Hawkins and
Rezazade, 2012).
Our findings in the systems category show that the technological
platform efficiently combines collaborative functionalities and knowledge repositories. This integration supports the recombination of
knowledge assets that reside in intra-firm network clusters. In particular, multi-channel communication and use of social software drive the
emergence of new networks around ‘hot’ topics and foster potentially
complementary innovation. Our findings suggest that the capacity of
the information architecture to aggregate tacit and explicit knowledge
substantially influences the value of knowledge networks. The insight
that critical knowledge assets are located in aggregate network structures rather than in individuals adds to previous research that found individual positions of inventors in intra-firm knowledge networks to be a
key determinant supporting firms' innovation capabilities (Nerkar and
Paruchuri, 2005). A second interesting phenomenon in the systems
category is the perceived importance of rapid knowledge transfer for
innovation. The usefulness of the function signaling the need for urgent
support indicates that the speed of sharing contextual knowledge offers
added value for innovation teams and fosters the development of an
agile or flexible innovation culture.
Our findings in the processes category relate to previous studies on
cognitive and attitudinal prerequisites for knowledge networking
behavior (Nonaka and Takeuchi, 1995; Seufert et al., 1999). We complement research on building trust as part of the efficient orchestration of coordination activities across organizations (Dhanarag and Parkhe, 2006)
with an intra-firm perspective. Our study shows that building trust is perceived as part of individual employee responsibilities to enable learning
knowledge sharing for the future growth of the firm. Beyond their influence on knowledge-sharing processes between individuals, prerequisites
like mutual trust and open-mindedness generate important firm-level
phenomena and need to be further investigated to fully grasp their role
as microfoundations of firm's capabilities. In our view, the question of
how learning processes adapt to changing knowledge requirements provides a new perspective for the role of formal and informal learning in innovation contexts. A particularly worthwhile step might be to bring
formal learning back into research inquiring into the development of organizational capabilities (Shrivastava, 2007), where its impact is observed
beyond formal learning outcomes. The role of job rotation and mentoring
in developing innovation mindsets also presents an interesting topic for
future studies in the organizational learning field.
Our findings in the procedures category reveal the increasing importance of the emerging phenomena of ideation contests and crowdsourced
innovation as mechanisms to pull external knowledge into corporate innovation processes. While the use of web technologies to leverage
crowdsourcing is not new per se (Leimeister et al., 2009), we need to
learn more about the efficiency of these approaches and their real impact
on firms' innovative capability and performance. Our findings on innovation benchmarking, evaluating product portfolios, and incentivizing innovation behavior mostly confirm previously established knowledge
regarding the importance of standardized processes to corporate innovation strategies in large firms (Jensen et al., 2007; Maurer, 2010).
We have kept the analytic focus in this case research on organizational learning and knowledge sharing as microfoundational sources
for innovative capabilities of the firm. A limitation of our work is that
we did not investigate other microfoundations that potentially nurture
innovative capabilities. These complementary microfoundations potentially reside in strategic alliances of the firm, its financial leverage, and
its industry value chain. To keep the scope of the study focused,
we did not extend the analysis beyond the knowledge management
and organizational learning dimensions.
Another limitation typical of case research is the limited generalizability of findings. However, the main purpose of our study was to
reach heuristic generalization — that is, to reach a deeper understanding
of a concept by developing an evidence-based delineation and elaboration of particular organizational and managerial nuances that represent
the microfoundations of innovative capabilities.
Future research is needed to further empirically validate and complement the microfoundations of innovative capabilities we have delineated in this study. Longitudinal research designs could examine how
microfoundations of innovative capabilities develop and change over
time. Furthermore, our study focuses on the microfoundations of innovative capabilities of a multinational firm competing in dynamic,
technology-driven industries, raising the question of whether and to
what degree our insights generalize beyond this particular context.
Overall, we believe the further empirical validation and systematic extension of our findings represent the main avenues for future research
on this topic.
In terms of managerial implications, our findings show that large industrial firms can rely on organizational learning and knowledge sharing
to foster innovative capabilities as long as the top management is aware
of the success factors that derive from the four microfoundation categories. The main success factor in organizational and managerial structures
is the design and implementation of an internal knowledge-brokering
agency. In the systems category, firms need to invest in the deployment
of a technological platform that efficiently connects people and networks, and that integrates and stores tacit and explicit knowledge for innovation processes. In the category of organizational and managerial
processes, firms should encourage learning and knowledge-sharing behaviors among employees across functional and divisional boundaries.
Finally, to incentivize in the procedures category transversal knowledge
sharing at all corporate levels, firms should design organizational
cultures in such a way that they nurture trust.
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Dr. Dirk Schneckenberg, Associate Professor of Strategic Management, ESC Rennes School
of Business, Strategy & Marketing Department, 2 rue Robert d'Arbrissel, 35065 Rennes,
France. Dirk is Associate Professor of Strategy at ESC Rennes School of Business and is interested in business model innovation and technology management. His work has appeared in R&D Management, International Journal of Innovation Management,
Knowledge Management Research & Practice, and other outlets.
Dr. Yann Truong, Associate Professor of Strategic Management, ESC Rennes School of
Business, Strategy & Marketing Department, 2 rue Robert d'Arbrissel, 35065 Rennes,
France. Yann is Associate Professor of Marketing and Strategy at ESC Rennes School of
Business and is interested in innovation management and new product development.
His work has appeared in the Journal of Product Innovation Management, Industrial Marketing Management, R&D Management, and other outlets.
Dr. Hamid Mazloomi, Assistant Professor of Strategic Management, ESC Rennes School of
Business, Strategy & Marketing Department, 2 rue Robert d'Arbrissel, 35065 Rennes,
France. Hamid is Assistant Professor of Strategy at ESC Rennes School of Business and is interested in technological alliances and innovation management. His work has appeared in
Knowledge Management Research & Practice, Journal of Knowledge Management, and other
outlets.
Please cite this article as: Schneckenberg, D., et al., Microfoundations of innovative capabilities: The leverage of collaborative technologies on
organizational learning and knowledge m..., Technol. Forecast. Soc. Change (2015), http://dx.doi.org/10.1016/j.techfore.2015.08.008