Fabiana M.

Fabiana M.

Austin, Texas, United States
2K followers 500+ connections

About

Fabiana is a Venezuelan-American communications expert and strategic storyteller. She…

Experience

  • Austin Film Festival Graphic

    Austin Film Festival

    Austin, Texas Metropolitan Area

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    Austin, Texas Metropolitan Area

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    Kyle, Texas, United States

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    Houston, Texas, United States

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    Austin, Texas Metropolitan Area

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    Austin, Texas Metropolitan Area

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    Austin, Texas, United States

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      Austin, Texas Metropolitan Area

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      Austin, Texas Metropolitan Area

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    Austin, Texas Metropolitan Area

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    Austin, Texas Metropolitan Area

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    Austin, Texas Metropolitan Area

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      Austin, Texas, United States

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      Austin, Texas Area

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      Austin, Texas, United States

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    Austin, Texas Area

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      Austin, Texas Metropolitan Area

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      Austin, Texas Area

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    Austin, Texas

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    Austin, Texas

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    Austin, Texas

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    Austin, Texas

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    Austin, Texas, United States

Education

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Volunteer Experience

  • Scholarship Application Reviewer, 2020 - 2023

    Scholarship Application Reviewer, 2020 - 2023

    Hispanic Scholarship Consortium

    - 3 years 1 month

    Education

    The Hispanic Scholarship Consortium collaboratively leverages resources to provide scholarships to Central Texas Hispanic students.

    As an application reviewer I assessed a series of applications based on the organization's criteria for the 2020, 2021, 2022, and 2023 scholarship applicants.

  • Communications Committee | PR Chair

    Communications Committee | PR Chair

    Young Women's Alliance

    - 11 months

    Civil Rights and Social Action

    The Young Women’s Alliance (YWA) is a 501(c)(3) organization of women that empowers its members to develop personally and professionally through educational programs and opportunities to lead, network and serve.

    As PR Co-chair for 2021-2022, I serve in a volunteer leadership position and built a comprehensive earned media strategy for the organization. With an emphasis on thought leadership, I generated approximately 171M media impressions by garnering press in Do512, Austin 360, KXAN…

    The Young Women’s Alliance (YWA) is a 501(c)(3) organization of women that empowers its members to develop personally and professionally through educational programs and opportunities to lead, network and serve.

    As PR Co-chair for 2021-2022, I serve in a volunteer leadership position and built a comprehensive earned media strategy for the organization. With an emphasis on thought leadership, I generated approximately 171M media impressions by garnering press in Do512, Austin 360, KXAN, The Moontower Business Podcast and more.

  • Warehouse Volunteer, 2021

    Warehouse Volunteer, 2021

    Central Texas Food Bank

    - 1 month

    Poverty Alleviation

    The Central Texas Food Bank works with food donors across the country, financial supporters and volunteers to fill unmet needs in Central Texas. This commitment from private, government and charitable partners has allowed the CTFB to bring nearly 54 million meals to the Central Texas community last year and into the hands of families and local nonprofits that turn to us for help.

    Served as a warehouse volunteer where I sorted food and prepared boxes to be delivered to Central Texas…

    The Central Texas Food Bank works with food donors across the country, financial supporters and volunteers to fill unmet needs in Central Texas. This commitment from private, government and charitable partners has allowed the CTFB to bring nearly 54 million meals to the Central Texas community last year and into the hands of families and local nonprofits that turn to us for help.

    Served as a warehouse volunteer where I sorted food and prepared boxes to be delivered to Central Texas Families in need.

  • Warehouse Volunteer, 2021

    Warehouse Volunteer, 2021

    Austin Diaper Bank

    - 2 months

    Children

    Austin Diaper Bank is dedicated to providing diapers to Central Texas families who need a clean, reliable supply of diapers for a healthy and comfortable quality of life.

    Sorted through diaper donations and prepared them for the partner organizations that will be distributing them

  • Star Awards Judge, 2022 - 2023

    TSPRA

    - 2 years 1 month

    Education

    The Texas School Public Relations Association (TSPRA) is a professional organization whose members are dedicated to improving public education in Texas by:

    ➢ Promoting effective public relations practices
    ➢ Providing professional development for its members
    ➢ Improving communication between Texans and their public schools.

    As a judge for the Star Awards, I reviewed 33 applications based on a number of criteria including: writing, clarity, etc.

  • Check-In Registration Volunteer, 2022

    Check-In Registration Volunteer, 2022

    DivInc

    - 1 month

    Economic Empowerment

    DivInc is on a mission to generate social and economic equity through entrepreneurship. By staying laser-focused on building programs and infrastructure that remove barriers to entrepreneurship, DivInc enables underrepresented founders to build viable tech startups. They provide access to social and financial capital, education, mentorship, and vital networks through events, community initiatives and our core 12-week startup accelerator program.

    I served as a check-in volunteer during…

    DivInc is on a mission to generate social and economic equity through entrepreneurship. By staying laser-focused on building programs and infrastructure that remove barriers to entrepreneurship, DivInc enables underrepresented founders to build viable tech startups. They provide access to social and financial capital, education, mentorship, and vital networks through events, community initiatives and our core 12-week startup accelerator program.

    I served as a check-in volunteer during their 2022 Champions of Change Awards where I ensued that we were organized and were able to account for guests, VIPs, board members and award winners.

  • YWA Scholarship Committee: Scholarship Review Volunteer, 2022

    YWA Scholarship Committee: Scholarship Review Volunteer, 2022

    Young Women's Alliance

    - 1 month

    Economic Empowerment

    The YWA scholarship program is a key component for the organization to give back to our community. By improving access to post-secondary attainment, we are a part of the systemic change needed to create a more equitable future for young women.

    I reviewed scholarship applications to award as part of YWA's Future Women Leader's Fund.

  • Senior External Communications Chair, 2022-2021

    Senior External Communications Chair, 2022-2021

    Young Women's Alliance

    Civil Rights and Social Action

    The Young Women’s Alliance (YWA) is a 501(c)(3) organization of women that empowers its members to develop personally and professionally through educational programs and opportunities to lead, network and serve.

    As the Senior External Communications Chair, I serve in a volunteer leadership position to guide YWA on it's external marketing efforts while counseling the PR, Community Outreach, and Recruitment Marketing chairs alongside the VP of Marketing on communications best practices.

  • Board of Directors | Vice President of Development

    Board of Directors | Vice President of Development

    Women Communicators of Austin

    Economic Empowerment

    Dating back to 1929, Women Communicators of Austin (WCA) is one of the largest and most diverse professional communications organizations in Austin.

    Our membership includes more than 250 women (and a few men!) who believe that building a strong community of support for women in the industry benefits us all. Our members cover the full range of communications functions from journalism, marketing, public relations, content strategy, graphic design, internal communications, and…

    Dating back to 1929, Women Communicators of Austin (WCA) is one of the largest and most diverse professional communications organizations in Austin.

    Our membership includes more than 250 women (and a few men!) who believe that building a strong community of support for women in the industry benefits us all. Our members cover the full range of communications functions from journalism, marketing, public relations, content strategy, graphic design, internal communications, and more.

    As the VP of Development, I serve on the board of WCA and ensure that the organization nurtures its existing networks and continues to expand to new networks.

    2023-2024 Board Season Accomplishments:
    ➢ Reworked our sponsorship structure to optimize the value add for both sponsors and WCA
    ➢ Designed, wrote, and created an organization one-pager to better showcase WCA to potential sponsors
    ➢ Nurtured relationships with organizations like ATX Women in Web 3, Latinas in Tech, and Las Ofrendas (Frida Friday ATX) to get the organization in front of new audiences.

    2022-2023 Board Season Accomplishments:
    ➢ Raised a total of $1.7K for our annual Get Smart women's conference, selling out ALL sponsorship slots including our newly created Speaker Equity Sponsor, equating to a 112.5% growth from the previous year.
    ➢ Nurtured a partnership between WCA and the Young Women's Alliance (YWA) culminating in a collaborative happy hour which brought WCA to a newer and younger audience of potential members.
    ➢ Moderated a panel for WCA@Lunch programming around ways women professionals can support each other at work
    ➢ Secured top-tier items for our 50th Anniversary Banner Brunch silent auction from top-Austin brands like Hai Hospitality (Uchi) and Underclub
    ➢ Secured sponsorships for our 50th Anniversary Banner Brunch

  • Volunteer

    Volunteer

    Girls Empowerment Network

    - 9 months

    Children

    Girls Empowerment Network is a non-profit, 501c3 organization. At Girls Empowerment Network, we ignite the power in girls by teaching them the skills to thrive and believe in their ability to be unstoppable.

    Originally called The Ophelia Project, the Girls Empowerment Network was created in 1996 by 12 concerned mothers raising adolescent girls in Austin, Texas. These mothers met after reading Reviving Ophelia, a book by Dr. Mary Pipher, to address an increasing trend among middle school…

    Girls Empowerment Network is a non-profit, 501c3 organization. At Girls Empowerment Network, we ignite the power in girls by teaching them the skills to thrive and believe in their ability to be unstoppable.

    Originally called The Ophelia Project, the Girls Empowerment Network was created in 1996 by 12 concerned mothers raising adolescent girls in Austin, Texas. These mothers met after reading Reviving Ophelia, a book by Dr. Mary Pipher, to address an increasing trend among middle school aged girls – a systematic decline and sometimes permanent loss of self-esteem, the outcome of which can be devastating: epidemic levels of anorexia/bulimia, self-mutilation, depression, low academic achievement, teen pregnancy, and drug abuse.

    We envision a world where all girls believe in their power.

  • Volunteer Staff

    Volunteer Staff

    SXSW

    - 2 years

    Arts and Culture

    SXSW is an annual conglomeration of parallel film, interactive media, and music festivals and conferences organized jointly that take place in mid-March in Austin, Texas.

    Throughout my high school career I volunteered a total of 80 hours per festival season serving as volunteer staff for activations like the Game Expo.

  • Public Relations Specialist

    Public Relations Specialist

    ALPFA Foundation, Inc - Association of Latino Professionals For America

    - 1 month

    Economic Empowerment

    ALPFA is a national nonprofit organization created in 1972. This organization provides professional development workshops and career resources to its members. They provide members scholarships, career fairs, networking events and mentorship opportunities.

    I did pro-bono public relations for ALPFA's National Convention which took place in San Antonio. I secured event placements in the San Antonio Current, MySA, and San Antonio Magazine leading to approx. 3M unique monthly visitors.

  • Public Relations Specialist

    Public Relations Specialist

    Austin Diaper Bank

    - 2 months

    Children

    The Austin Diaper Bank provides diapers and wipes to over 35,000 Central Texas families who struggle to afford diapers each month for their babies and children.

    I did pro-bono PR for the 2023 Austin Diaper Bash securing placement in Austin Woman Magazine.

  • Public Relations Specialist

    Public Relations Specialist

    Las Ofrendas

    - 3 months

    Arts and Culture

  • Board of Directors | Ethics Director

    Board of Directors | Ethics Director

    PRSA Austin

    Education

    The Public Relations Society of America (PRSA) is the world’s most prominent organization dedicated to the professional development and advocacy of PR and communication practitioners. Join us every month to hear from industry experts, network with your peers and share best practices.

    The Austin Chapter of PRSA is a dynamic group of public relations professionals dedicated to the advancement of the profession of communications. Our members benefit from a wealth of educational…

    The Public Relations Society of America (PRSA) is the world’s most prominent organization dedicated to the professional development and advocacy of PR and communication practitioners. Join us every month to hear from industry experts, network with your peers and share best practices.

    The Austin Chapter of PRSA is a dynamic group of public relations professionals dedicated to the advancement of the profession of communications. Our members benefit from a wealth of educational information, professional services and networking opportunities locally, regionally and nationally. Whether employed in technology, government, corporate, agency, not-for-profit or other industries, PRSA Austin Chapter provides access to helpful resources for seasoned executives, mid-career managers and those who are new to the profession.

    As the ethics director I:

    ➢ Promotes the PRSA code of ethics throughout the year, especially in September which is ethics month
    ➢ Serve as a chapter resource on ethics

  • Advisory Board Member | Women in Leadership Program

    Advisory Board Member | Women in Leadership Program

    Houston Christian University

    The HCU Women in Leadership Program is designed by industry experts for professionals seeking expert advice, strategies and practical tools. From your initial Personal Leadership assessment, to team building, negotiation strategies, communications, organizational culture and more, be ready to roll-up your sleeves and apply new skills in this hands-on, interactive course. ​

    As a board member I support in:

    1. Preserving and enhancing the reputation and quality of the program…

    The HCU Women in Leadership Program is designed by industry experts for professionals seeking expert advice, strategies and practical tools. From your initial Personal Leadership assessment, to team building, negotiation strategies, communications, organizational culture and more, be ready to roll-up your sleeves and apply new skills in this hands-on, interactive course. ​

    As a board member I support in:

    1. Preserving and enhancing the reputation and quality of the program through strategic review of our credit and noncredit offerings to the community, as well as helping to build our value to the business community.

    2. Offering expert guidance to our faculty and students through occasional classroom visits, forums and conferences, and input on our programs.

    3. Promoting the program’s goal of linking industry with academia to help ensure that our work is relevant and benefits the business community.

Licenses & Certifications

Publications

Honors & Awards

  • Public Relations Campaign, Ongoing – Annual Budget of $50,000 or less

    The Association for Women in Communications (AWC)

    AWC is a professional organization that champions the advancement of women across all communications.

    Highly sought after by both women and men, the Clarions—named for the medieval trumpet known for its clarity—symbolize excellence in clear, concise communications. Clarion recipients represent media companies large and small, leading corporations, small businesses, and nonprofit associations and institutions.

    Started in 1972, the Clarions honor excellence in more than 100…

    AWC is a professional organization that champions the advancement of women across all communications.

    Highly sought after by both women and men, the Clarions—named for the medieval trumpet known for its clarity—symbolize excellence in clear, concise communications. Clarion recipients represent media companies large and small, leading corporations, small businesses, and nonprofit associations and institutions.

    Started in 1972, the Clarions honor excellence in more than 100 categories across all communications disciplines, including advertising & marketing, audiovisual productions, books & CDs, brochures, custom & special publications, education, fund development, magazines, major news events, newsletters, newspapers, online media, photography, graphics & design communications, public relations, radio, and television.

    An ongoing, long-term campaign with a total budget under $50K.

    Public Relations Campaign, Ongoing – Annual Budget of $50,000 or less Showcasing Impact on Austin’s Affordability HEXAH Fabiana Meléndez Ruiz – Director of Marketing & Communications

  • Gladys Whitley Hearst Outstanding Member

    Women Communicators of Austin

    Dating back to 1929, Women Communicators of Austin (WCA) is one of the largest and most diverse professional communications organizations in Austin.

    Named for a founding member of the Women Communicators of Austin and former two-time Theta Sigma Phi National President, this award recognizes an individual who has advanced WCA through outstanding service and personal and professional achievement. Not only are the recipients of this award dedicated to the success of WCA, they are respected…

    Dating back to 1929, Women Communicators of Austin (WCA) is one of the largest and most diverse professional communications organizations in Austin.

    Named for a founding member of the Women Communicators of Austin and former two-time Theta Sigma Phi National President, this award recognizes an individual who has advanced WCA through outstanding service and personal and professional achievement. Not only are the recipients of this award dedicated to the success of WCA, they are respected leaders in the field of communications and people who best represent the most desirable qualities of our membership.

    Past winners of this award include Patti DeNucci, Pam Baggett (Johnson), and Christina Walsh.

  • Rising Stars (30 and Under)

    Ragan Communications and PR Daily

    Ragan Communications has been delivering trusted news, training and intelligence for more than 50 years to internal and external communicators, HR professionals and business executives via its conferences, webinars, training, awards, subscriptions and membership divisions. Its daily news sites—PRDaily.com and Ragan.com—are read by more than 600,000 internal and external communicators monthly.

    Bold. Intelligent. Intuitive. Empathetic.

    These are a just of the few of descriptors of…

    Ragan Communications has been delivering trusted news, training and intelligence for more than 50 years to internal and external communicators, HR professionals and business executives via its conferences, webinars, training, awards, subscriptions and membership divisions. Its daily news sites—PRDaily.com and Ragan.com—are read by more than 600,000 internal and external communicators monthly.

    Bold. Intelligent. Intuitive. Empathetic.

    These are a just of the few of descriptors of the women in our profession. Ragan is looking to honor the latest class of Top Women in Communications who are leading their teams and organizations in impactful, interesting ways. Who are mentors to future generations, who hold truth to power when necessary or who are newcomers excited to make their mark.

    Ragan’s and PR Daily’s annual Top Women in Communications Awards will honor these female comms pros—at any stage in their career—whose dedication, drive and innovative ideas have made a positive impact on the communications industry and the people with whom they’ve worked with.

    Rising Stars (Age 30 and Under)
    She may be a relatively young professional, but she’s quickly making her mark on the industry.

    https://www.ragan.com/awards/events/top-women-in-communications-awards-2023/#writeup-fabiana-melendez-ruiz-8

  • Clarion Award for Public Relations Community Relations Campaign, 2022

    The Association for Women in Communications (AWC)

    AWC is a professional organization that champions the advancement of women across all communications.

    Highly sought after by both women and men, the Clarions—named for the medieval trumpet known for its clarity—symbolize excellence in clear, concise communications. Clarion recipients represent media companies large and small, leading corporations, small businesses, and nonprofit associations and institutions.

    Started in 1972, the Clarions honor excellence in more than 100…

    AWC is a professional organization that champions the advancement of women across all communications.

    Highly sought after by both women and men, the Clarions—named for the medieval trumpet known for its clarity—symbolize excellence in clear, concise communications. Clarion recipients represent media companies large and small, leading corporations, small businesses, and nonprofit associations and institutions.

    Started in 1972, the Clarions honor excellence in more than 100 categories across all communications disciplines, including advertising & marketing, audiovisual productions, books & CDs, brochures, custom & special publications, education, fund development, magazines, major news events, newsletters, newspapers, online media, photography, graphics & design communications, public relations, radio, and television.

    The Public Relations Community Relations award is given to a communicator that develops a program to establish, improve or maintain an organization’s standing, image, or relationships in the community in which it operates.

  • YWA Network Award, 2022

    Young Women's Alliance (YWA)

    The Young Women’s Alliance (YWA) is a 501(c)(3) organization of women that empowers its members to develop personally and professionally through educational programs and opportunities to lead, network and serve.

    The Young Women's Alliance Network Award is given to a member and leader who exemplifies the "Network" pillar of the YWA mission by being community-minded and expanding their and the organization's network.

  • Gene Barnwell Waugh Mentorship Award, 2022

    Women Communicators of Austin (WCA)

    Dating back to 1929, Women Communicators of Austin (WCA) is one of the largest and most diverse professional communications organizations in Austin.

    Our membership includes more than 250 women (and a few men!) who believe that building a strong community of support for women in the industry benefits us all. Our members cover the full range of communications functions from journalism, marketing, public relations, content strategy, graphic design, internal communications, and…

    Dating back to 1929, Women Communicators of Austin (WCA) is one of the largest and most diverse professional communications organizations in Austin.

    Our membership includes more than 250 women (and a few men!) who believe that building a strong community of support for women in the industry benefits us all. Our members cover the full range of communications functions from journalism, marketing, public relations, content strategy, graphic design, internal communications, and more.

    This award recognizes those who have given selflessly to others, providing advice, support, and wisdom. The selection committee looks for a person who has served as a committed mentor over an extended period, particularly to other communications professionals.

    Past winners of this award include: Lee Moczygemba, Jane Baxter Lynn, Jenny Magic, Cathy Bonner, Dara Quackenbush, Lynn Segall, Patti DeNucci, and Laura Tuma.

  • St. Edwards Scholar Award, 2015

    St. Edwards University

    Merit based scholarship for students enrolled in a minimum of 12 hours per semester who have a GPA of 2.5 or higher. Automatically renewed each year depending on academic standing.

  • AP Scholar With Distinction, 2013

    Collegeboard

    Granted to students who receive an average score of at least 3.5 on all Advanced Placement Exams taken, and scores of 3 or higher on five or more of these exams.

  • The Bill and Pat Munday Scholarship, 2013

    St. Edward's University

    The Pat and Bill Munday Scholarship is awarded to students with outstanding academic merit and financial need. Automatically renewed each year depending on academic standing.

  • AP Scholar With Distinction, 2012

    Collegeboard

    Granted to students who receive an average score of at least 3.5 on all Advanced Placement Exams taken, and scores of 3 or higher on five or more of these exams.

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